Have you ever wondered what separates the ordinary from the extraordinary? Join me as my guest, Jeremy, and I debunk the myths surrounding success and illustrate through personal stories and historical anecdotes that the path to an incredible life is paved by our actions, not our circumstances. We navigate the realms of hard work, the hazards of indulgence, and the adventure of finding our true calling, sharing tales from my father's relentless work ethic to my own varied career journey.
Imagine a workplace where AI doesn't replace humans but collaborates with them to unlock new levels of creativity and efficiency. That's what we're talking about today as we dissect the transformative influence of AI on business—an evolution we've witnessed first-hand in podcast production and pitch crafting. We'll also reveal the secret sauce behind creating digital training processes that are as efficient as they are effective, using tools like GPT-4 for Google Docs that make process documentation a breeze.
Lastly, we'll disclose the strategy behind our podcast's rapid rise to the top, and how selecting the right media opportunities can catapult your brand's voice to the forefront, without squandering that precious non-renewable resource: time. With Jeremy's insights, we'll navigate the maximization of media engagements, the balancing act of digital versus in-person events, and the wisdom in selective commitment to protect your most valuable asset. Tune in for a conversation that's as much about personal growth as it is about professional strategy.
Have you ever wondered what separates the ordinary from the extraordinary? Join me as my guest, Jeremy, and I debunk the myths surrounding success and illustrate through personal stories and historical anecdotes that the path to an incredible life is paved by our actions, not our circumstances. We navigate the realms of hard work, the hazards of indulgence, and the adventure of finding our true calling, sharing tales from my father's relentless work ethic to my own varied career journey.
Imagine a workplace where AI doesn't replace humans but collaborates with them to unlock new levels of creativity and efficiency. That's what we're talking about today as we dissect the transformative influence of AI on business—an evolution we've witnessed first-hand in podcast production and pitch crafting. We'll also reveal the secret sauce behind creating digital training processes that are as efficient as they are effective, using tools like GPT-4 for Google Docs that make process documentation a breeze.
Lastly, we'll disclose the strategy behind our podcast's rapid rise to the top, and how selecting the right media opportunities can catapult your brand's voice to the forefront, without squandering that precious non-renewable resource: time. With Jeremy's insights, we'll navigate the maximization of media engagements, the balancing act of digital versus in-person events, and the wisdom in selective commitment to protect your most valuable asset. Tune in for a conversation that's as much about personal growth as it is about professional strategy.
So, from unremarkable to extraordinary? I love to hear this topic. I know this is something that you talk a lot about. So, jeremy, why unremarkable to extraordinary? It seems like you live in an extraordinary life. So how did we go from unremarkable to extraordinary?
Speaker 2:No, I guess, because my life was unremarkable at one point, and I think that's the thing is. The reason I came up with that title is I think people look at a lot of people that are successful. I've had the pleasure of talking to a lot of people that are very successful and learning about their lives and their traits and what makes them who they are. And I think people look at a lot of those successful people and they think, oh my gosh, they had this going for them or that going for them, or this person was their father, or this person was their mother, or they were a celebrity. And I think, if you look at it, people are unessentially remarkable. It's the things they do that make them extraordinary. It's those actions.
Speaker 2:If you want to look at, marcus, aurelius gets a lot of credit of being one of Rome's best and most famous emperors. Well, stoicism didn't work out so well for him because he actually raised one of the worst kids in the Roman Empire. That actually ended up being one of the reasons it fell. So, at the same time, even being in great position might not set you up for success. So I think we're all unremarkable. It's what we do and the actions we put in that make us extraordinary.
Speaker 1:Yeah, so explain to me and explain to us. Listening, it's like what were some of the unremarkable things that you came from to be able to get to the extraordinary.
Speaker 2:So for me, my dad didn't finish high school and he was somebody that really, really worked hard. He went pro in baseball, blow out his elbow and that was the end of his baseball career in the minor leagues. So he ended up working in the machine shop at a company, working his way up into actually, by the time you retired a couple of years ago, being the guy actually running that company without a high school or college degree.
Speaker 2:So, I came from a very, very blue collar background. I had my first job at 11. I had a paper out at 11. I've always had at least one to two jobs before starting this company. So I've always had the idea that work is important, putting in the time is important and I think actually having things given to you is a real disadvantage. You look at a lot of first round draft picks in the NFL or number one overall draft picks, and you look at the number of them that don't work out because their whole life they're told they're great, they're the best you know they're they're. Can I cuss on here?
Speaker 1:Yeah.
Speaker 2:Okay, their shit don't stink. Like they're told that their whole life, right. So, like they, because of that they don't work on improving. You look at a guy like Tom Brady. Right, tom Brady barely starts in high school, barely starts in college. Sixth round pick in the NFL and he had to work and he had to practice and he had to learn the playbook and he had to watch film and I think that is actually a real benefit. So I think when you, when you look at that it's having having too much, I think starting out can also can actually be a disadvantage.
Speaker 1:Yeah, I 100% agree with that. I mean, I come from a very unremarkable life. I come from a very from two blue collar parents, so I understand exactly what you're talking about and it's and that actually is a huge advantage in my opinion, because then you got to work for Everything. You got to go learn everything. No one's handing you anything, so over time, being able to learn those skills, learn the different aspects of business or whatever job you're in or whatever sport You're playing, is what gives you an advantage, because you know what work is.
Speaker 1:Yes, there's a guy who he played in the NFL where he just had freak talent and that carried him. All of his coaches really hated working with him because he was just so naturally good. He wouldn't show up to practice, he wouldn't hit the weight room and it caught up to him in the NFL. And then he he got so upset because no one would sign him and no one would take care of him. It's like, but your whole life you've just been catered to. Yes, so I think that hearing that story where you're talking about having to basically grind and Become the best version of yourself, I love the way that that goes, and is that how you were able to discover your passion was just like I'm trying this and that's not it. I'm trying to this and that's not it. Like is that the way that you went about it? 100%.
Speaker 2:I got my master's degree gosh like back in 2012 now so like a long time ago and my goal was be a college professor, ended up not getting that job. I taught in a high school for a couple years and my mom had a had a really bad stroke in 2013 and I kind of looked at it like, is this the career I want to have, what I want to do? And I went through selling life insurance, doing network marketing, sell, doing online marketing, building websites, trying all these different things, and in 2015 I started the current podcast. I had the create your own life show. We had 10,000 listens in our first month and, well, really just took off. So I tried all these things. It wasn't for me and I found my, my zone of genius and, funny enough, I'm actually doing a lot of media now and Like because people have been talking about Roman Empire on Twitter.
Speaker 2:So, that's actually what my degree is in, so it's a kind of like full circle of you know. I found what my zone of genius was, kept working on it, and suddenly my education matters again, which is interesting.
Speaker 1:That I something I've always seen that happens is like this full circle thing yeah, stuff that you did in your past or stuff that you learned your past finds a way back into your life, and that's why I think it is really important to not discount whatever you're learning in your past. It's like, well, steven, or hey, jeremy, that sounds great. It's like, but I learned all these skills, I went to school, I did whatever it was and I'm not using any of those things, but you never know when you could end up using those things again.
Speaker 2:Well, and I think that's that's something people really do lot wrong in the way they look at things Right like you have to look at.
Speaker 2:I've been through all these things and I've learned something from each number one of them and if you because, if you look at people, like we're the combination of a different, of a bunch of our different life events and experiences. So we have these things and, like you know, maybe you're a better salesperson because you had to make 300 phone calls. Or you know, maybe you're better with people because you had to run all these meetings or something. So it's like all these different traits you have make you the person you are. It's like we're a kaleidoscope, I guess you could say, of all the different things we experienced.
Speaker 1:Yeah, and something that you just said right there. I mean, for us, we work with a lot of e-commerce brands and what's so fascinating is people just want to sell stuff online. Yes, but the thing is is they don't realize that the story is what sells. So it's the culmination of all the things that make you different, and even, as you were just saying, like we're having a degree and the Roman Empire and all these different things, that makes you different than me. I do not have a degree, and having a successful podcast with 10,000 listens in the first month I don't have that either. But what sets you apart? Right, and that's what. That's the story. That's why people listen to you. That's why they engage is because of the culmination of all the things that you've done. Yeah, that's even for the people listening. It's like you. What is your story? What makes you unique?
Speaker 2:Well, and I think that's what makes podcasting and a lot of new media like a really beautiful thing, because it's about long-form conversations, it's about yeah, with people, it's about learning, and you don't have that in traditional media, and I think that's what's really cool about the world that we're headed into, because if you, if you look at it, man, we've been dehumanized in so many different ways.
Speaker 2:right, we've taken humanity out of everything, whether it's AI or whether it's, you know, back in the days of email marketing. We've taken the humanity out of everything and I think what the direction we're going with media, in these conversations, we're becoming more human. So your story is more important than ever because that shows people you're real man. It shows people you're a real person. I think that's the thing as we go into kind of the next, you know, you know five, ten years here, like that's the thing that's gonna be vital is your story.
Speaker 1:Yeah, and I think so. I would love to get your take on that in the next five to ten years, because we all hear AI. I just saw something from Neil Patel where he talked about the big thing with AI is actually the human element. So do you think that that's gonna be really important over the next five to ten years? It sounds like that, but yeah, get your take.
Speaker 2:Yeah, I, because I think the thing you have to look at is lazy people are always gonna be lazy. Yeah, and you give them AI, they're just gonna do their lazy things with you exactly, so it's like they're not gonna achieve anything anyway.
Speaker 2:So what's the point? So I think the thing you have to look at is In that, if you're somebody that Wants to be successful, wants to be more, how can you use these things to be better at what you do? Right, like, how can you use these things to be more successful what you do? And I think, if you can, like, we've used a lot more AI in our podcast production and our pitch writing and things like that, because we figured out okay, well, this thing can look at 10,000 variations, or maybe I could look at like three right.
Speaker 2:So like you can take that, create something to work with and then work with it. But like you could be like there was somebody that got disbarred, a lawyer that got disbarred recently because they tried to have chat GPT do law research for them and chat GPT made it up because they didn't know the answer. So I think if you're gonna use it like that, it's not very useful. But if you're gonna use it to you know, give me five points I can write a blog post about. Well, that's a great place to start. Now you can take that right, better content with it and use it. But I think if you're thinking the output AI is gonna create for you as the end result, you're crazy. Like I know, we even use for our YouTube videos, we use a AI software that helps us create thumbnails.
Speaker 2:But then, we take those thumbnails and we put them in the Photoshop and we do a lot more work with them after right. So it's like I think AI is a very good, useful starting point and it can help you be more productive, but I think at the same time, the people that are gonna win are gonna figure out how to use that to stay more in their zone of genius.
Speaker 1:Yeah, absolutely. I mean, that's even going back to what we said from unremarkable to extraordinary. Is that's gonna be the switch from the people who are Unremarkable using AI is the people who just throw it in the chat GPT or when Sora is widely accepted, it's like, well, I made all these videos, I did all this content, it's like. But what makes you extraordinary is when you add the human element back to it. Yes, I was not supposed to remove the human elements. Post to assist the human element.
Speaker 2:Yeah, and I think, as I said, it's it's really vital because lazy people are still gonna be lazy, but if you can figure out how to be more productive, like you know, we're doing 80% more content and podcast production because we've we use five different AI tools to help us in that production process. So where we are a year ago, we're producing a better product, a higher quality product and more of it. So if you can figure out how to do that, you're gonna find people that are able to grow businesses with smaller teams. That's what you're really gonna see, and I think that's where the real value is.
Speaker 1:I mean, there was a story that just broke last week with Tyler Perry where he was about to do an 800 million dollar expansion to a His movie studio and he cut it after seeing the Sora AI because he said there's gonna be jobs lost because of this thing. And so it's fascinating to see, not just on a micro level but a macro level with that 800 million dollar investment, that people are seeing AI in that way because Even Mark Zuckerberg talked about that where the reason why they're laying people off is not because met is hurting, it's because they're gonna streamline and more with AI. And it sounds like that's even what you, you guys, are doing with using all these different Software's is. It's not to replace the human element, but it's to assist the what you have and to expand what you have, to keep you leaned where you can move quickly.
Speaker 2:But I think it's. It goes back to the Industrial Revolution, right, like people looked at that and they said you know we're gonna have all these jobs lost, everything else, but what you end up happening is new parts of the market are created, and I think that's what's gonna happen. You're gonna have people that are looking for solutions, are looking for ways to do things. That's where you're gonna have whole new markets created you didn't even know could exist.
Speaker 1:And so.
Speaker 2:I think you're gonna see businesses get leaner and because of that they're gonna be more profitable, more productive. But I don't think you're really gonna have this massive layoff, job loss that people are saying, because I think you're gonna have new sectors Of the market that are created to make up for that.
Speaker 1:Yeah, nothing, it's just gonna. This is something I talked to a few people about recently in the creative space. Is AI it will replace? It's supposed to? Most people thought it would replace the blue collar jobs first.
Speaker 1:It's actually replacing the white collar jobs first. Now it's just gonna make people be more creative. Yes, the way that you use it. It's not supposed to just be the end result. You put this, this prompt in or you make this video, but it's how you use it. Now you got to get creative and I think that that's a more beautiful place for humanity to be. Is actually using their brain again, instead of just having to go do their nine to five. Is using it to be creative.
Speaker 2:Well, and I think even that, like I know people that are amazing with prompts and I know people that are terrible with prompts, so even that is a skill set, right, like, like.
Speaker 2:One of the best skills I learned how to do was when you're using chat EPT to create a project, create iterations of it. Right, yeah, okay, so, okay, I like that part like. I used it to help me write my brand standards manual 68 page brand standards manual so that when we're bringing on, partners are doing different things and so everything's always on brand. So I started with asking it Okay, so if I was gonna write a brand standards manual, what questions would I need to answer for you to help you do that? So it asked me some questions. I said great, okay, so let's start with the first one. What things do we need to know in order to do that? Great. So then when you move to the whole process and go it's like okay, I don't like version one of that, can you change this, change that, change this and rewrite it? So I think when you can learn to work Something like chat GPT through iterations and build a process around it and actually get good at that, your output can be incredible.
Speaker 1:Yeah, and especially the way that you just said that, because honestly, for me it took a long time for me to kind of figure that all out. I actually have a client where we're helping him and he's big in the AI space and especially using it for e-commerce and For him, as it took multiple iterations for him to get a good product where he could release it to the public and people Actually were able to use it, because a lot of this stuff is so new that a lot of people just trying to jump on a lot of this products, a lot of this stuff is just a copy of chat GBT. It's not great, but if you know how to use one, you'll be able to know how to use other ones. But one thing that I found so interesting with your story and even what you've mentioned here is, through the course of time, it sounds like you've had to reiterate a lot. You had to rediscover yourself a lot. So how did you go?
Speaker 2:through that process. I think number one is you always want to keep at the core of what matters to you and what's important to you, at the core Right, like. I think that's vital because I think so many people you see them change to the wind, like, oh, they're the crypto guy now, or they're the AI guy now, or they're this or that. So you have to keep at the core of like who you Are and I think how important that is, but at the same time, you take a look at it, it's an 80-20 rule, man. Like when we started our business, we started as a podcast production company in 24 in 2016 and we found, when we launched a new show, one of the things we did is help people run a PR campaign and getting another podcast, getting a media, things like that and A lot of the CEOs we were working with so that, hey, it's great running a show and you know, for us it was actually really expensive doing that process. We like this 20% of you getting us some podcasts like great, let's focus on that.
Speaker 2:So for me, it's been a lot of 80 20s of like looking at it, where can I get the the best return for the you know the least amount of like really streamlined effort, right and? And when I'm looking at that, I'm always trying to stay you know my purpose in front, like why am I doing this and what am I doing and how does this align? But at the same time, how can I get the most result for really putting in quality effort? So for me, that's what I've always looked at.
Speaker 1:So when you're looking at that, because when you go from the hundred percent, you got your 80 20, so then you start focusing on the 20 that becomes 100. So how do you do? You just keep like micro niching that down or you just say no, this is the 80 20 that I'm happy with. I'm good with this.
Speaker 2:Well, one of the big things is is monitoring your statistics. Like a lot of people aren't monitoring, like what they're. You know main statistics are in their business. So you know you, we did the 80 20, we figured out what our key statistics were. And here's the interesting thing the longer you work at a business and the longer you run a business, you're gonna find those key statistics changed and those key statistics alter. So if you can continue to keep those statistics going up and continue to create a quality product and a good end product, then you know to me, you're in good shape. So if you have, you really have looked at what is the, the 20% you should be focusing on. Yeah, and you're always monitoring key statistics, you're in good shape.
Speaker 2:So, based on that, then we say, okay, great, so this is a viable organization. It's something that could be productive and something that can make money and be profitable. What things am I best at and what things am I not best at? Right? So then you start to say, okay, well, let's train somebody for marketing, let's train somebody for for sales, let's train somebody for production.
Speaker 2:So to me, that's really been what it's done is find something that's viable, create the key statistics and then start to get people on board to do those different things and then really, as the person running the organization you're looking at, establishing what are the key things we need to get done, you know, three months from now, six months now, a year from now and then, at the same time, like how can I build a better process so the people I'm hiring and running can get things done better too? So like that's really what I'm doing day to day is setting the goals and also, at the same time, putting together better training materials, man, because if people on my team are trained well, they can get that product done for me.
Speaker 1:Yes, that's something I'm so glad that you said that. When do you see it as most important for you now in your position, when you have all these other leaders to instead of, because no longer you just doing the everyday mundane tasks, now you're focused on the ahead, going ahead? Do you find it important to be a leader of leaders, where now you're building your leaders, you're building your teams?
Speaker 2:Yes, but the thing I will say is I think I'm often somebody that I'm going to take a stab at something myself.
Speaker 1:First, because I want to understand it.
Speaker 2:See all the things I'm going to go along and so that way, when I'm giving guidance, I know what they're going to run into. So I think that's important.
Speaker 2:So, like you know, am I great at Photoshop? Yes, do I do it every day? No, like I could do all these different things so that way. And Then I've gotten better at building a process for those people. So, like, one of my favorite things to do is I take a zoom video and do a screen recording of because all of our stuff's online, right. So I'm doing a screen recording of what's being done the computer, and then I take the transcript of that screen reporting.
Speaker 2:And there's a Google Drive plugin called GPT for for for Google Docs, it's GPT for work is what it's called and it takes you. You're allowed to put in Transcripts that I think up to 40 minutes, where regular chat GPT can only do like 500 words. So what it'll do is take that transcript and then it'll write a process for me and then I'll go over that process and I'll say, okay, well, this makes sense, that makes sense, that makes sense. That is totally wrong. Let me fix that. So that way I'll make sure the process is streamlined. Then I can issue that process to somebody. Because that was a real sticking point for me in creating training materials, because it's slow, it's when you're training anything on the computer. It's click here. Click that like to describe a two-minute action. Takes like 10 pages.
Speaker 2:Yes so if you can really streamline how you're building a process like we have, it helps you to find out. You know getting people's hands faster, find out what's missing, so you can iterate and make any changes you need to. I Think that's really really good.
Speaker 1:I mean, that's something I'm gonna I'm honestly gonna keep that one in my back pocket because that's that's always been my big point. I've always been a manager if, when I was in the job, when I left a job, I've always been the one to build the teams and to manage the teams. And, yes, sops and creating all that stuff takes forever. Yes, it feels like for the most, like the smallest thing, this is how you log in. It's like you gotta go step by step by step by step by step and this is how you create your account. It's like, oh my lord, it takes me five seconds to do this, but for me, to create this SOP took me like five and a half hours.
Speaker 2:One and I think two. When you're training for people for things digitally the thing that we often take for granted, what other people don't know so when you're making a training, you have to be very like on the left side of the screen yes, upper right hand corner, click on the third line. Like you have to be that specific but to actually write that out it's a pain in the ass, man. Yeah, like being able to narrate that in the right way. Then take that and run it through GPT for work helps you align a better process. Then you're obviously quality controlling the process to make sure that, to make sense, like you can get through a lot faster.
Speaker 2:Like I redid my entire audio and video reed editor hat, our training package About six months ago because I heard somebody knew in that area. I'm like, alright, we're bringing in somebody new, let's just kind of revamp everything and make sure everything's exactly the way I want it. I did a entire 60 page Training document for that person which covers everything you could ever run into about that job in about three days. Like I couldn't do that previously and I think that's so.
Speaker 2:It's what we always have is we have a video that accompanies a write-up, and all the videos are in a dropbox library so they can get to them.
Speaker 1:Yeah, I think that that's amazing that. So there was one thing that had a question about. Yeah, you were talking about how, in the very first month, you went from zero with the podcast to ten thousand listeners. Yeah, with that amount of explosive growth. What were some of the things that you ran into? Was there any obstacles, everything just like all this amazing. What are things that you had to overcome with that growth?
Speaker 2:Well I. So here's the thing I'll say is that was 2014, so like, yeah, podcast world is a lot different now.
Speaker 2:They were yeah 250,000 shows out there when I started. There's like 3.5 million now. So it's a lot harder to do now what I did then, just your size of the market. But I think things I ran into when you're reaching out to have great guests on, a lot of people say, oh, that person never talked to me. So I just kind of wrote really great emails and went for it and I had a lot of the people that people think wouldn't talk to them talk to me early on. So that was very helpful.
Speaker 1:Yeah.
Speaker 2:The other thing as well is I started to get a lot of inbound messages and things like that. So also taking the time to write to those people, contact those people, keep in touch, because I think that's where a lot of people mess up early on when they start to get some motion is they don't take enough time to. You know, grant attention to those early people going on which are going to be if you take care of it right, they're going to be your fans for a really long time.
Speaker 2:So I think that was something I was trying to handle early on. At the same time, um, it was like, how do I fund this thing? Right, Cause it was a hobby. So I was trying to figure out. Okay, well, what we did? A lot of affiliate deals. I found sponsorship deals aren't aren't the best thing for podcasts, but affiliate deals are great because a big show can, or a little show can, actually make a lot of money with the right affiliate deals. So we started getting affiliate deals going and then I looked at how do I get some help for a lot of these things? So that was the big things I was looking at. Is you kind of get some motion? What do you do with all this motion that's coming in? Okay, I need to keep the motion going. How do I keep it going? So, so for me, that's what I was trying to handle.
Speaker 1:Yeah, Uh, I think that that's one of those areas that I've heard so many people say it. I mean, there's another guy I've talked to who's got like a point 5% podcast and he just talked about all of the different things that he does and none of it made sense to me. I was like, okay, that sounds great Cause. He was like okay, this is how we do. We set our ads and then we have these different placements, but then, at the same time, you can buy these placements.
Speaker 2:And I was like can you send it to me in the transcript? That too, though like I think. I think you can overwhelm yourself too, like when you start to get some. When you start to get something that's really moving, like you have to take a look at, like what got me to this point and how can I? Do more of that.
Speaker 2:Um, because I think you can get overwhelmed by the 50 things you're doing when you look at it like oh so what thing was I doing that got enough motion, and how can I make more of that happen? I think that's what you have to look at.
Speaker 1:Yeah, and I think that also just goes back to what you were saying earlier with that 80, 20 role. That's even what we see when we're working with brands is a lot of times you're like, well, I want to do paid marketing and I want to do this, and I also want to go here and not, you know, I want to fly to Aruba, and it's like no, we need to focus on this thing. It's like you need to focus on just the homepage first, because right now you're spending all this money and it is not converting was focused on this one thing, and I think that that's very similar to what you're saying right there.
Speaker 2:And I think when you're looking at a YouTube video um, like just as an example, right, everybody looks at the view number. They're like how do I get the view number up? Right, but the thing that matters most is impressions, which is a good title, description and thumbnails to actually get get the impressions, to get the views, and then you have your thumbnail. That matters for click through rate. You'll have people that are like all right, I'm going to change the thumbnail every day, I'm going to write a new description every day, and it's like you're changing too many things. You don't know what's working.
Speaker 2:So if, if you can get the impressions up, where you're getting a solid number of impressions and then you're clicked through rate is terrible, okay, well then change your thumbnail, but don't change your thumbnail. If you're getting no impressions on a video. It's not going to help you and I think that's what you have to do is like what is the? What is the one thing I can change that's going to make an effect? And once I know that, what additional change do I have to make? But if you change everything at once, you have no idea what you changed. That actually got you here.
Speaker 1:And that doesn't. That's a great piece of advice for everyone. Listening is everyone wants to reiterate quickly when we always hear it's like money loves speed, but it's not. If you have a landing page for your events, let's say that it's like well, I had, I had a hundred people that wanted to cut that opted in, but only five people actually made it to the landing page. I'm changing the whole thing. Yeah, but you don't know why. If it was at the hook at the top, was it the picture? Was it that there wasn't a video Like? Was it the story? You don't know, cause you've just changed everything.
Speaker 2:And that's where you have to get. You have to get more data right, like you get something on it. You get something. You get like a tool like hot jar, so you can see where they're spending the most time on the page. Or you know, you get another tool like high roast, so you can see like, okay, well, how are people getting to the page? Like, I think if you don't have data, you can't make a decision, and people are making decisions so often on well, this is how I feel about it.
Speaker 1:And results.
Speaker 2:Don't care about your feelings, man. They really don't Like. If you need to know exactly what's occurring, and it's, how can I get more and better data so I can make a better decision?
Speaker 1:Yeah, the data is the most important thing Having those analytics to be able to actually direct it. Cause if it's your emotions, if you feel good one day, then you're going to say all this is working, and if you feel bad one day, you're going to say it's obviously not working. It's like, but if you have the analytics behind it, it doesn't matter how you feel.
Speaker 2:Yes, Because you can adjust analytics right. You know, numbers don't lie. Sometimes friends and people do, but numbers don't lie. Yes.
Speaker 1:So what? What is something right now, cause, now that you've scaled, now that you've grown, now that you are Jeremy, what is something that you're experiencing right now that you're actually having to overcome?
Speaker 2:Um, hmm, it's kind of interesting, cause I'm not like an interesting spot where I'm actually really happy with everything right now, cause it's like you know, you kind of build things and you iterate and you change a lot of things and, like now, all that stuff I put in place is actually functioning and moving the way I, the way I want. So for me now I'm it's more of figuring out where to best put my time as the founder right, because I don't, I'm not needed as much in daily processes. So I've been doing a lot more, uh, like media myself. I've been doing a lot more speaking myself. So it's for me it's figuring out where are the best media opportunities and speaking opportunities and things like that they're gonna create the best return for the company, whereas that's not something I had to really do before.
Speaker 2:I would do opportunities when they came in. Well, now I have a lot more. So I have to figure out well, what are the right ones, cause you can't do everything. I think that's when you have digital opportunities like this, you can do a lot more of them. But, like you know, I'm doing a show this weekend where I have to actually like travel to another state, so, like you can only do so many of those, so you have to figure out, like, what are the best places to put my time and attention, because those things that I do create more attention for the brand and more inbound, and I have to do the right ones. That's really good.
Speaker 1:I think that that's an amazing foresight, because, I mean, I know so many people. There's been a lot of guys on the show that they're doing hundreds of millions of dollars and it's that one piece, right there.
Speaker 1:It's like well, now I just have to focus. It's like what am I focusing on? Because now you are the captain of the ship. It's like where are you focused? Where the ship is going? And I think that that's a because for you it's different than a lot of the the other people I've talked to, because you started with media and now it's like I'm still in media, I'm actually still doing the thing and understanding. Well, there's only so much of me to go around. So, with that, what have you been able to find between digital and physical works best for you and your brand?
Speaker 2:So for me, I only do a couple of conferences a year, just because there's so much that goes into a man, so it's like it's gotta be like the right stage and the right place at the right time. So because it's like you know the travel to get there I hate wasting time at the airport Like it's an annoying thing, so it's like so it's like of physical events, it has to be very particular about what it is. Podcasts I tend to take every podcast and webinar opportunity that comes in because it's very much easier to fit it in my schedule. So for speaking, I really only do a few keynotes a year I do. I've been doing more in-person media, which is definitely a different challenge and, funny enough, as I mentioned, I'm doing one this weekend. I'm taking a train to get there, which is kind of fun.
Speaker 2:So it's figuring out what's the best mode of transportation to get there? Like, I don't know about you, but I hate going to an airport. I hate going through security. It's wasted time, Whereas going through a train you don't have as much of that and you have the internet and stuff while you're traveling, so that's really convenient. So to me I'm looking at what's also the best use of my time to get where I'm going. So there are all things you have to consider.
Speaker 1:Yeah, that is. I mean, I never would have thought a train would be the best mode of transportation to get somewhere. I always think a plane or a car or something.
Speaker 2:Well, it's for. I had to figure that out Well, because I'm in, like, the New York metro area, so for us, like, if you want to get to DC, it's a two hour train ride. Well you know it's a similar flight, but then you have your time, get into the airport your time waiting at the airport.
Speaker 2:I'm one of those crazy people that opts out of the body scanners. So then I have to wait to get my stupid pat down and all that stuff. So like, like it's all just all this wasted time, right, and I hate wasting time and I hate waiting. So like, if I'm going to New York or if I'm going to Boston or I'm going to DC or something like that, like I could take a train for that, am I going to do it to Florida? No, absolutely not, cause that's a waste of time. But then, like you know, I have preferred airports for those things. So, like, at the different, it's looking at like how far am I going and what's the best use of my time to get there?
Speaker 1:Yeah, and that's amazing. Jeremy, I'm going to thank you again just for coming on the show. I mean, I love everything you said and especially the way you ended. It is just for everyone listening, and especially even for me, is like just don't waste time. Actually, look at, the one resource that you cannot regenerate is your time. So, looking at that and holding that to the highest degree, in the highest regard, let that be your Nars star, let that direct you. So I just want to thank you again for coming on the show and spending this time with me and the audience.
Speaker 2:Yeah, man, Thank you so much for having me. I really really appreciate it. And yeah, I appreciate having me.
Speaker 1:For sure and for everyone listening, I'll see you on the next episode.